Visa Spend and Win

These visuals were part of the 2017 I&M Bank Visa Card usage promotion. Visa cards had just been launched but for an audience that was still getting comfortable with non-cash payments, we needed to create a reason for users to sign up for cards AND use them. The solution seemed easy – create an instant reward for POS transactions. Together with the product development team, we launched the Visa usage campaign with instant discounts at merchant locations and for online transactions.